Our Mission Beyond the Bars

We started Green Journey in 2022 to fix what shouldn't be broken.

At the time, we were frustrated by the so-called “sustainable” products crowding the shelves — overpriced, underperforming, and often more about appearances than real impact. And when it came to haircare, the options felt especially backwards: plastic bottles filled with 80% water, harsh detergents, and barely any ingredients that actually nourish your hair.

So we asked a simple question:
What if sustainable haircare didn’t have to be a tradeoff?

Green Journey was built on the belief that you shouldn’t have to choose between what works, what’s affordable, and what’s good for the planet. Our bars are designed to beat the performance of traditional shampoo and conditioner, without the bottle, the filler, or the inflated price tag.

We cut the water content down to just 5%, packed each bar with concentrated, salon-quality ingredients, and made sure they last 3× as long as the average plastic bottle. That means fewer refills, less waste, and more money in your pocket.

We’re here to prove that clean, effective, and sustainable haircare can all live in the same bar — and that you never have to compromise to make the better choice.